Search
Now showing items 1-3 of 3
COVID-19 compliance across societies: testing health messaging models in the U.S. and Kingdom of Saudi Arabia
(University of Missouri--Columbia, 2022)
The purpose of this study is to test the theories of communication about health crises and theories of persuasive health communication that have been applied to COVID-19 in a different cultural context in order to understand ...
Battles for branding : political marketing and U.S. Senate debates
(University of Missouri--Columbia, 2019)
Televised political debates, as two-sided information flows, are dynamic political communication events that inform, persuade, and entertain voters. Political debates provide candidates the opportunity to brand themselves ...
Identity-motivated elaboration : the role of partisan social identities and elaboration in political persuasion and learning
(University of Missouri--Columbia, 2018)
Persuasive political messages play a central role in the attitude formation process. The unification of the social identity theory, the theory of motivated reasoning, and the elaboration likelihood model better explains ...